(A Millennial Laud)
Constant Cerulean
Coded, pixeled
Unpatterned, cool
Roving heaven, this Vertical Loom
Pin our gaze,
Still our glands,
O Blue Shalom
(Image source: vintageprintable.swivelchairmedia.com, Public Domain)
FOR IMMEDIATE RELEASE
Color the Millennium
Cerulean Blue
Pantone Pronounces this
Sky Blue as the Hue of the Future
Carlstadt, NJ, April 26,
1999 -- The official color of
the millennium is Cerulean Blue PANTONE 15-4020 TC, the color of the sky on a
serene, crystal clear day, says Pantone, Inc., the world's leading authority on
color and color trends.
Lifestyle movements
suggest that consumers will be seeking inner peace and spiritual fulfillment in
the new millennium. This is a paradoxical time in which we are heading toward
an uncertain, yet exciting, future, and also looking back, trying to hold onto
the security of the past. In this stressful, high-tech era, we will be
searching for solace and Cerulean Blue produces the perfect calming effect.
"Psychologically,
gazing at a blue sky brings a sense of peace and tranquility to the human
spirit," says Leatrice Eiseman, executive director of the Pantone Color
Institute®. "Sky blue is imprinted in our psyches as a retiring, quiescent
color. Surrounding yourself with Cerulean blue could bring on a certain peace
because it reminds you of time spent outdoors, on a beach, near the water -
associations with restful, peaceful, relaxing times. In addition, it makes the
unknown a little less frightening because the sky, which is a presence in our
lives every day, is a constant and is always there. That's the dependability
factor of blue."
"Our studies show
that blue is the leading favorite color for designers and consumers worldwide,
regardless of culture, gender or geographic origin," says Lisa Herbert,
vice president, corporate communications worldwide, Pantone, Inc. "Not
only is it a favorite in the U.S., but it is the first color choice in Europe
and Asia as well. We've chosen Cerulean Blue as the official color for the
millennium because of its mass appeal. It is a universal, unisex color,
applicable to just about every consumer product including women's, men's and
children's fashions, interior design and home furnishings, cosmetics and even
automobiles."
Physiologically, the
viewing of blue reduces blood pressure, heartbeat and respiration rate and
creates a calming effect. Socio-ecologically, as
we enter the next century, water issues are emerging at the forefront of the
public's consciousness. Exhausting our natural resources and polluting our
environment, particularly our water supply, continues to be a concern, another
reason for the popularity of blue for the future.