Third Eye Blue-We Can Depend on Pantone 15-4020-TC

(A Millennial Laud)

Constant Cerulean

Coded, pixeled

Unpatterned, cool

Roving heaven, this Vertical Loom

Pin our gaze,

Still our glands,  

O Blue Shalom

 (Image source: vintageprintable.swivelchairmedia.com, Public Domain)

FOR IMMEDIATE RELEASE 

Color the Millennium Cerulean Blue

Pantone Pronounces this Sky Blue as the Hue of the Future

Carlstadt, NJ, April 26, 1999 -- The official color of the millennium is Cerulean Blue PANTONE 15-4020 TC, the color of the sky on a serene, crystal clear day, says Pantone, Inc., the world's leading authority on color and color trends.

Lifestyle movements suggest that consumers will be seeking inner peace and spiritual fulfillment in the new millennium. This is a paradoxical time in which we are heading toward an uncertain, yet exciting, future, and also looking back, trying to hold onto the security of the past. In this stressful, high-tech era, we will be searching for solace and Cerulean Blue produces the perfect calming effect.

"Psychologically, gazing at a blue sky brings a sense of peace and tranquility to the human spirit," says Leatrice Eiseman, executive director of the Pantone Color Institute®. "Sky blue is imprinted in our psyches as a retiring, quiescent color. Surrounding yourself with Cerulean blue could bring on a certain peace because it reminds you of time spent outdoors, on a beach, near the water - associations with restful, peaceful, relaxing times. In addition, it makes the unknown a little less frightening because the sky, which is a presence in our lives every day, is a constant and is always there. That's the dependability factor of blue."

"Our studies show that blue is the leading favorite color for designers and consumers worldwide, regardless of culture, gender or geographic origin," says Lisa Herbert, vice president, corporate communications worldwide, Pantone, Inc. "Not only is it a favorite in the U.S., but it is the first color choice in Europe and Asia as well. We've chosen Cerulean Blue as the official color for the millennium because of its mass appeal. It is a universal, unisex color, applicable to just about every consumer product including women's, men's and children's fashions, interior design and home furnishings, cosmetics and even automobiles."

Physiologically, the viewing of blue reduces blood pressure, heartbeat and respiration rate and creates a calming effect. Socio-ecologically, as we enter the next century, water issues are emerging at the forefront of the public's consciousness. Exhausting our natural resources and polluting our environment, particularly our water supply, continues to be a concern, another reason for the popularity of blue for the future.